I have had a great deal of experience setting up and running marketing strategies for recruitment agencies and other business-to-business organisations.
|Setting Marketing Strategy
I use customer data and metrics from past activity to identify key customer groups and potential new market segments. I then create and manage integrated multi-channel strategies and marketing schedules to concentrate on those target markets, while remaining on budget at all times.
B2B companies rely on a regular supply of new leads. I help to create these through:
• content-led inbound marketing
• digital activity, including PPC, SEO, social, email, and IP tracking software
• events such as round tables, seminars and webinars
I have a great deal of experience of producing targeted and optimised online copy, often working to very short deadlines. I also work with other members of staff to transform their ideas and opinions into copy that can be shared on our website and on social media.
I have led multiple key infrastructure projects such as building new websites, moving to new CRM databases, implementing new software and introducing programmatic advertising. I manage all aspects of the project, including creating briefs, engaging key stakeholders, selecting suppliers, running internal and external focus groups and roll out.
It is vital to consistently measure the success of marketing activity. I am very familiar with key marketing metrics and online tools such as Google Analytics, Search Console, social analytics, heatmaps, and marketing platforms such as HubSpot.
I am highly proficient in all of the following:
- Adobe Creative Cloud (InDesign / Photoshop / Illustrator)
- Bespoke CMS and WordPress
- Email software (dotmailer / MailChimp / Campaign Monitor)
- Google Analytics
- Broadbean / Logic Melon
- CRM Databases and HubSpot
Want to know more?
My Thomas Personal Profile Analysis (PPA) psychometric assessment will tell you more about me.