I have had a great deal of experience setting up and running marketing strategies for recruitment agencies and other business-to-business organisations.
Key Skills
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Setting Marketing Strategy I use customer data and metrics from past activity to identify key customer groups and potential new market segments. I then create and manage integrated multi-channel strategies and marketing schedules to concentrate on those target markets, while remaining on budget at all times. |
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Lead Generation B2B companies rely on a regular supply of new leads. I help to create these through: • content-led inbound marketing • digital activity, including PPC, SEO, social, email, and IP tracking software • events such as round tables, seminars and webinars |
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Copywriting I have a great deal of experience of producing targeted and optimised online copy, often working to very short deadlines. I also work with other members of staff to transform their ideas and opinions into copy that can be shared on our website and on social media. |
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Project Management I have led multiple key infrastructure projects such as building new websites, moving to new CRM databases, implementing new software and introducing programmatic advertising. I manage all aspects of the project, including creating briefs, engaging key stakeholders, selecting suppliers, running internal and external focus groups and roll out. |
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Measuring success It is vital to consistently measure the success of marketing activity. I am very familiar with key marketing metrics and online tools such as Google Analytics, Search Console, social analytics, heatmaps, and marketing platforms such as HubSpot. |
Work Experience

Software Experience
I am highly proficient in all of the following:
- Hootsuite
- Adobe Creative Cloud (InDesign / Photoshop / Illustrator)
- Bespoke CMS and WordPress
- Email software (dotmailer / MailChimp / Campaign Monitor)
- SurveyMonkey
- Google Analytics
- Eventbrite
- Broadbean / Logic Melon
- CRM Databases and HubSpot
Want to know more?
My Thomas Personal Profile Analysis (PPA) psychometric assessment will tell you more about me.